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Online videos were digitized with the support of the Regional Council of Nord / Pas-de-Calais and digitization plans 2009 and 2010 of the french Ministry of Culture. |
MIKE
of FISHER Mark, SMITH Michael
UNITED STATES, 1987, 00:02:43
Production : FISHER Mark, MIKE AND MARK Productions, SMITH Michael
Genre : Video art
Keyword : America, Humour, Performance, advertising, Society, Television
Summary :
Another day in the totally banal life of Mike which shows the world seen completely through the universe of media. Mike goes about his daily routine - washing himself, shaving, dressing - as if he were in a series of television ads. His language sounds as empty as that of the advertisements, all his belongings are simply a list of consumer products and the surroundings are the perfect replica of commercial watered-down and aesthetisising images. In a post-modern decline of the image and of identity, of imitations and reality, the daily banality of Mike's life transforms itself into appealing advertisements, without meaning, in which the viewer is encouraged to also transform his simple life into something extraordinary.
Original language : english
Original format : video
Aspect ratio : 4/3
Chroma : Couleur - Noir&Blanc
Available version(s) : Version originale anglaise
rental : 38 euros
Sale : 46 euros
Sale : 61 euros
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