Froment Isabelle

born in 1971

photographer, visual artist, videographer, performer

All the video work of Isabelle Froment reflects a truth, that of reified femininity. In selfilming, the artist is none to tell, or to flow to show, she depicts the fantasies, the ups and downs of female spectator avowing no desire to experiment. The fact remains that the viewer is projected into these scenes replayed indefinitely repeated loop, assigning the right to make fun of mimed situations . Isabelle Froment, firmly rooted in her time, was not above participating in the "theory kraussienne" (sic ArtPress 1, 1971) that the video medium is essentially narcissistic, allowing the projection fantasy of a world more and more complacent, the critical fatigue made ​​obsolete by the ideological struggle. Videos of Isabelle Froment are tangible guarantee not a feminist bias, as some would think, but a finding indicative of a cynical design overused, stereotyped over the commitment itself up 'to lose its own identity. The shadow of Sisyphus alters the avowed purpose of the videos artist; exhausts its registry listing all the cases. Fortunately, this impossible mission generates in us viewers that we are in effect a catharsis, continuing to make fun of ourselves, in good unconsciousness ...

source: http://pedagogie.ac-amiens.fr/arts_plastiques/pages/siteap660.htm